Trusted by +100 startups across Canada
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Search by startup stage
Most Common Pre-Seed Services
90 Day Go-To Market Strategy & Execution
~3 Months, $3,500/month.
What you can expect:
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90-day go-to-market hypothesis roadmap
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Identification of highest-impact growth assumptions to test
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Clear prioritization of what to focus on first
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Bi-weekly hypothesis testing cycles
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Fast learning loops turned into actionable recommendations based on market feedback
The value startups get:
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Avoid wasting runway on unvalidated tactics
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Accelerates product-market-fit discovery
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Identifies scalable acquisition opportunities faster
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Turns marketing into a measurable testing system and business function instead of a series of random tactics
TLDR:
A structured 90-day system designed to test, validate, and optimize the growth assumptions most critical to startup traction and scale.
More Affordable Options
Market Validation
Validate market demand through competitor analysis, consumer insights, market trends, opportunities, and growth recommendations.
Starting at $5,000
Pricing Strategy
Helps startups develop pricing strategies aligned with market demand, positioning, customer value, and scalable revenue growth.
Starting at $4,000
Most Common Seed Services
90 Day Market & Traction Testing
~3 Months, $3,500/month.
What you can expect:
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90-day product-market-fit testing roadmap
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Validation of which industries, buyer types, and customer segments generate the strongest traction and shortest sales cycles
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Messaging refinement tailored to each target segment
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Bi-weekly hypothesis testing cycles across positioning, acquisition, and conversion
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Interpretation of market signals to determine what should be scaled, optimized, or abandoned
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Development of a repeatable growth system around the highest-performing segment, messaging, and acquisition strategy
The value startups get:
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Founders move away from founder-led sales
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Accelerates product-market-fit discovery
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Reduces wasted runway on unvalidated assumptions and channels
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Establishes a foundation for long-term, sustainable customer acquisition after the engagement ends
TLDR:
Designed to help startups discover what converts, what scales, and what should become a repeatable growth system.
More Affordable One-Time Payment Options
ICP and Market Fit Review
Identifies ideal customer segments, validates market fit, and refines messaging to accelerate sales and lower acquisition costs.
Starting at $3,250
Competitive Advantage Analysis
Analyzes competitors’ marketing strategies to identify what works, market gaps, growth opportunities, and competitive advantages.
Starting at $2,500
Customer Journey Mapping Assessment
In-depth analysis of your customer journey, tech stack, and marketing tactics to uncover optimization and revenue opportunities.
Starting at $5,000
Most Common Series A Services
Fractional Marketing Leadership & Mentorship
$2,500/month.
What you can expect:
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Internal audit of your marketing team, systems, infrastructure, and execution processes
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Identification of operational bottlenecks, gaps, and growth limitations
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Strategic alignment between marketing activities and business goals
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Mentorship and guidance for internal marketing hires and teams
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Development of clearer accountability, priorities, and execution structure
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Guidance on pursuing larger customers, partnerships, and higher-value opportunities
The value startups get:
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Stronger internal marketing alignment and execution
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Reduced founder bottlenecks and operational chaos
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Marketing efforts tied directly to business growth objectives
TLDR:
Strategic marketing leadership designed to strengthen teams, optimize systems, and align execution with business goals.
More Affordable Options
Marketing Team Upskilling
Practical, custom marketing training that strengthens your team’s execution skills in the areas most critical to your startup’s stage and goals.
Starting at $5,000/senior employee
Customer Retention & Referral Strategy
Improves retention, referrals, and customer lifetime value through systems designed to strengthen long-term growth.
Starting at $3,500/month
Trusted by +30 incubators & accelerators across Canada
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Founder's say:
FAQs
How do I know which service is right for my startup?
It depends on what you need most right now. If you want clarity on what’s working and what to fix first, start with a Marketing Audit. If you have internal execution and want expert guidance, Monthly Advising or Marketing Upskilling may be a better fit. If you need strategy and execution owned, look at Product-Market Fit Sprints, Go-To-Market Strategy & Execution, or Fractional CMO support.
How is Go-To-Market Strategy & Execution different from Product-Market Fit Sprints?
Product-Market Fit Sprints focus on validating demand and identifying what works before scaling.
Go-To-Market Strategy & Execution is for startups that have tested demand but need a repeatable path to consistently acquire customers beyond founder-led sales.
What's the difference between the Product-Market Fit Sprint Strategy options?
Strategy & Advising is designed for teams with internal marketing execution that need senior guidance, prioritization, and validation.
Strategy & Execution includes hands-on execution, weekly testing, and analysis to validate or reject product-market fit hypotheses.
What does “1 PMF hypothesis tested per week” mean?
Each week, one core assumption about your product, customer, messaging, pricing, or acquisition channel is clearly defined and tested through real-world experiments such as content, outbound outreach, ads, or funnel changes. These tests are designed to generate observable signals. For example, a startup might test the hypothesis: “Operations managers at mid-sized construction companies will book a demo when messaging focuses on reducing administrative time rather than cost savings.”
Results are reviewed weekly to determine whether the hypothesis is validated, rejected, or needs refinement, and insights are documented in a rolling product-market fit roadmap so decisions are grounded in evidence.
The purpose of weekly PMF testing is to move systematically closer to product-market fit in a way that is measurable, repeatable, and easy to communicate to founders, investors, and other stakeholders.
What’s included in Monthly Advising?
Monthly Advising provides ongoing expert oversight, prioritization, and course correction for founders or teams already executing marketing. It does not include execution ownership, but supports better decision-making and focus.
What is Marketing Upskilling?
Kasm's Marketing Upskilling is custom training designed to strengthen your internal team’s execution skills in the areas most critical to your startup’s stage, goals, and growth priorities. It focuses on building the startup's internal capability for sustained growth.
Do I have to commit to a long-term contract?
No. Engagement length depends on your needs and growth stage.
What does fractional CMO support include and what are typical outcomes?
Fractional CMO support is designed for Seed-stage startups that have strong product-market fit signals, and now need experienced marketing leadership to scale. This includes owning marketing strategy and execution, sharpening positioning for growth and fundraising, aligning channels to revenue goals, and leading internal teams or external partners with clear priorities and accountability, while ensuring marketing efforts are tied to business goals rather than isolated tactics.
Typical outcomes include a more scalable and repeatable marketing engine, stronger pipeline quality, clearer metrics and reporting for investors, and reduced founder involvement in day-to-day marketing decisions. For startups preparing for a Series A raise, or just closed their Series A, Fractional CMO support helps ensure marketing is credible, consistent, and operating at the level investors expect.
Can I get funding or grants to help cover Kasm’s marketing services?
Yes. Many founders use non-dilutive funding, grants, or partner programs to help offset the cost of Kasm’s services.
Kasm maintains a dedicated funding resource that outlines relevant federal, provincial, and ecosystem programs that may apply to marketing, go-to-market, and growth work. While eligibility depends on your stage, location, and business model, these programs can significantly reduce out-of-pocket costs.
You can explore funding options on Kasm’s Funding page to see what may be available for your startup.